demand generation

The 5 Love Languages of Marketing

The 5 Love Languages of Marketing

When we love someone, we tend to express it in five different ways, according to Gary Chapman. Now before you get all freaked out by the love and mush, I think these languages connect directly to your marketing strategy. Whenever you interact with a customer, you start a relationship--and it's up to you to turn that relationship from cold to warm. You want your customers to love you, right? Here are my five "marketing" love languages--and what you can do to build a better relationship.

Learning to Experiment

Learning to Experiment

No one walks around every day setting out to prove they're wrong. With the pressure on to perform better with less resources in every industry, there doesn't feel like room for failure. 

Or is there?

This is part of a series of reflections inspired by my courses at HBX, an online business school cohort powered by Harvard Business School. With Business Analytics, Economics for Managers, and Financial Accounting, I'm learning the fundamentals of business. Find the whole series here.

We Forget to Pay Attention to Demand

We Forget to Pay Attention to Demand

We forget to pay attention to demand. As a marketer, that's our primary goal: demand generation. But what does that even mean? Colloquially, we know that it's tied to desire. People want to buy what you have to sell. But how much do they want it?

This is part of a series of reflections inspired by my courses at HBX, an online business school cohort powered by Harvard Business School. With Business Analytics, Economics for Managers, and Financial Accounting, I'm learning the fundamentals of business. Find the whole series here.