data visualization

Where do your customers come from?

Where do your customers come from?

We talk a lot in marketing about knowing your audience. Who are you talking to, and what do they care about? One way to do this quantitatively is to work backwards in your purchase path. Here's my how-to using Google Analytics so you can build a better audience strategy. >>

You Don't Need More Data

You Don't Need More Data

You need better data.

We get caught up in data-driven marketing, so much that we're constantly seeking new sources of data. But more data isn't the answer. Do you know what matters? >>

3 Key Takeaways From Harvard HBX

3 Key Takeaways From Harvard HBX

As my time with my cohort comes to a close, I wanted to pause and reflect on what I learned, and what I'll take with me moving forward in my career. HBX was incredibly time-consuming (more so than advertised, I believe) but ultimately, very rewarding and insightful.  Here are my three key takeaways from my Harvard HBX semester >>

It's All Related

It's All Related

Making decisions isn't always so easy as "because of this, we should do that." The world isn't so linear. With such high stakes, we need to separate what's important from what's not, and what's related with what's not.

Enter: multiple regression analysis. And my newly-found dorkiness about data.