We talk a lot in marketing about knowing your audience. Who are you talking to, and what do they care about? One way to do this quantitatively is to work backwards in your purchase path. Here's my how-to using Google Analytics so you can build a better audience strategy. >>
You need better data.
We get caught up in data-driven marketing, so much that we're constantly seeking new sources of data. But more data isn't the answer. Do you know what matters? >>
We spend so much time screaming out into the void: "LOOK AT ME!" "BUY MY PRODUCT!" "AREN'T I AWESOME?"
When we really should be thinking about what matters to our customers. Our audience. Your brand might have thousands of followers on Twitter. Who are they? What do they care about? Are they even your customers at all? When you craft content, you're looking to make an impact. Likes and retweets aren't enough to know if you're resonating with your followers, or the information you're providing is even relevant.
The good news? There's plenty of tools out there to help you answer that very question on social media >>
If you've spent any time near or in your marketing department, you've heard the chatter:
"How can we make this go viral?" "What's the virality potential?" "I want to make this super sharable so it'll go viral."
We're obsessed with making things "go viral," as if there's a magic formula. (My theory is crazy cat + nostalgic 80s or 90s song + humor)...yes, if you click through, there's a cat video for your enjoyment.
I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>