customer support

You Can't Refill a Leaky Bucket Forever

You Can't Refill a Leaky Bucket Forever

It's a common misconception that the foundation of growing a company is acquiring new users. And that's a really important part: The more users the have, the more you can grow. Acquisition is satisfying. We can clearly see the numbers going up and up and up. 

But to really build sustainable growth, you need to keep users, not just add them.  Here's what I learned about retention. >>

The Art of Conversation Marketing

The Art of Conversation Marketing

When we think of a marketer, we often think of someone shouting from the rooftops. I talk through why conversation marketing is more important than ever (even as the art of conversation is dying).