When you're in a business-to-business (B2B) company, you're not just selling to your users. Often, your users and your decision makers are completely different people. And not every user has the skills to manage up, even if they do really want to use your product or service. Here's why you need to help your B2B prospects get to yes—and a few ways to do it. >>
We spend a lot of our times trying to convince ourselves that what other people think doesn't matter. It's our lives, our clothes, our views, so everyone else can just mind their own business.
But in business, what people say about you matters more than what you say about you, no matter what you wish. The proliferation of review-based sites like Amazon, Yelp, and TripAdvisor—not to mention the ability to leave a review on nearly every product—matters.
What can you do about it when people say bad things about you?
When you learn a language or how to read, we rely on context clues, small hints or triggers about the subject of a paragraph or sentence. That way you know you're on the right track if you haven't heard the word before.
Though we've crowned content king, it's not content that matters anymore. It's context. Here's why >>
With the rise of machines automating our daily tasks--taking us to work, telling us the answers, or doing the dishes--it's hard for businesses to remember that we are all human.
Think about the last time you read about business. We love to say, "This company's very successful," or "This company revolutionizes X," when really, it's the people running those companies that make those changes. It's the marketer that builds a fantastic advertisement, not "Barbie." It's Elon Musk's crazy space ideas, not "Space X."
I'm guilty of this myself. Why we need to be more human >>>