customer centric

If you have a question, ask it

If you have a question, ask it

Do you really know what your customers are thinking every day? Probably not, even if you're in customer support. So if you're wondering why something you're doing isn't working, or why you're not getting the results you hoped for from an experiment or campaign, it might be time to ask. >>

What People Say About You Matters

What People Say About You Matters

We spend a lot of our times trying to convince ourselves that what other people think doesn't matter. It's our lives, our clothes, our views, so everyone else can just mind their own business.

But in business, what people say about you matters more than what you say about you, no matter what you wish. The proliferation of review-based sites like Amazon, Yelp, and TripAdvisor—not to mention the ability to leave a review on nearly every product—matters.

What can you do about it when people say bad things about you?

Hitting The Moments

Hitting The Moments

Social media is a snapshot, a fleeting glimpse into someone's life. Whether that's last night's amazing-can't-believe-you-missed-it party or the perfect meal, we use social media to show off our favorite moments during the day. This is especially true for visual-only mediums like Snapchat and Instagram. If social media is a snapshot, here's how to hit the moments. >>

The Art of Conversation Marketing

The Art of Conversation Marketing

When we think of a marketer, we often think of someone shouting from the rooftops. I talk through why conversation marketing is more important than ever (even as the art of conversation is dying).

Why Context Is King

Why Context Is King

When you learn a language or how to read, we rely on context clues, small hints or triggers about the subject of a paragraph or sentence. That way you know you're on the right track if you haven't heard the word before. 

Though we've crowned content king, it's not content that matters anymore. It's context. Here's why >>