When you think of your favorite brands, you often associate them with an emotion. Interacting with a brand, just like interacting with a person, creates an emotional response. Here's an easy framework to start thinking about your brand and how to build it.
4 out of 5 stars: If you love to travel and explore new places, you'll love this exploration of how a place can cultivate genius from Eric Weiner. Here's why you should add it to your reading list. >>
When you have an idea, if you're creative enough, you can make it happen. But making is actually the easy part. The tough part, the part where most entrepreneurs and crafters begin to fail, is selling it. Why you need to make selling a part of your craft, too. >>
I started this blog a year ago, and I've learned a lot since then. It felt impossible to put my ideas out there and share them with the world, but here we are. Here's why the time to start something new is now. >>
Full Title: The Designful Company: How to Build a Culture of Nonstop Innovation by Marty Neumeier
5 out of 5 stars | Read the summary on Goodreads
This book draws connections between the world of art and design and the world of business. Not just in terms of having a design team, or creating a great logo, but in terms of a working business model that ensures a culture of creativity and innovation.