conversion

5 Marketing Lessons I Learned In 2016

5 Marketing Lessons I Learned In 2016

As the craziest year draws to a close, it's time to reflect on what I learned—from failure, from education, and from new opportunities—that will inform how I (and hopefully you!) approach marketing, the universe, and everything in 2017.

The Art of Conversation Marketing

The Art of Conversation Marketing

When we think of a marketer, we often think of someone shouting from the rooftops. I talk through why conversation marketing is more important than ever (even as the art of conversation is dying).