We're constantly blasted by marketing and sales messages every day, whether they're pinging us in our inboxes, blaring over radio speakers, or popping up in our Facebook feeds.
And it works.
The interesting thing about consumers is that the majority of them want to be like everyone else. They follow trends, look for "what's in," and buy what they're told by glossy magazines.
Companies can't follow the herd if they want to turn a profit. It may work for a time, but eventually, little by little, profits will disappear. Even more disastrous? When businesses think they're following trends but they've completely missed the boat.