community

Why Building Community Is The New Branding

Why Building Community Is The New Branding

Branding is no longer about what you as the marketer puts into it, but about how you can build a community around it. It's about what the community contributes and the power of your customers. How do they engage with your brand not on the level of product but on the level of thought? Is your brand associated with a key concept, idea, or movement?

The Art of Conversation Marketing

The Art of Conversation Marketing

When we think of a marketer, we often think of someone shouting from the rooftops. I talk through why conversation marketing is more important than ever (even as the art of conversation is dying).

The 5 Love Languages of Marketing

The 5 Love Languages of Marketing

When we love someone, we tend to express it in five different ways, according to Gary Chapman. Now before you get all freaked out by the love and mush, I think these languages connect directly to your marketing strategy. Whenever you interact with a customer, you start a relationship--and it's up to you to turn that relationship from cold to warm. You want your customers to love you, right? Here are my five "marketing" love languages--and what you can do to build a better relationship.

Who Really Won The Super Bowl?

Who Really Won The Super Bowl?

Nearly 1/3 of the United States watches the Super Bowl, our annual gladiator games. Super Bowl 50 was no exception to the spectacle (including a visit from Effie Trinket aka Lady Gaga). Yes, Peyton Manning can retire in peace with a sizable addition to his jewelry collection, but who really won?

Beyonce. Ladies, get in formation.