communication

Ask KL: How to Find Your Value Add

Ask KL: How to Find Your Value Add

No matter what job you're doing--be it cleaning the house or cleaning up data---the most important thing to find is your value add. That special sauce, magic element that you, and only you, can bring to the project. Not sure how to find it? Read on for my formula to pin down what makes you you.

The Social Media Spectrum

The Social Media Spectrum

When we talk about social media, we're really talking about the combination of two things: social interaction, and media content. Each channel serves a different purpose based on the percentage of that combination. Read on to see my theory of the social media spectrum and why it's important for your social media strategy.

The 5 Love Languages of Marketing

The 5 Love Languages of Marketing

When we love someone, we tend to express it in five different ways, according to Gary Chapman. Now before you get all freaked out by the love and mush, I think these languages connect directly to your marketing strategy. Whenever you interact with a customer, you start a relationship--and it's up to you to turn that relationship from cold to warm. You want your customers to love you, right? Here are my five "marketing" love languages--and what you can do to build a better relationship.

What I Learned From Being an (Internal) Journalist

What I Learned From Being an (Internal) Journalist

As a professional internal communicator, it can be easy to forget the rules of communication. Internal feels "safer" but it rarely is with an audience of 60,000+ employees. Building appropriate, relevant, and exciting content on our internal platform requires an authenticity you can't get when communicating externally. Everyone reading your writing shares one key experience with you: being employed by the same company.

Book Review: Made to Stick

Book Review: Made to Stick

Full Title: Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath & Dan Heath

5 out of 5 stars | Read the Summary on Goodreads 

I'm an idea person. I'm constantly coming up with ideas, but never know which ones are the best ones--the ones that will change how we do business. I turned to Made to Stick by the Heath brothers because it's not just about creativity, but about how to communicate in a way that transforms the way people think and act. You should definitely add it to your list >>