When we think about growth, we often think about revenue or users. We're always looking to increase the numbers—that mythical "up and to-the-right" chart—without really thinking about the why behind it. Why does someone want your product in the first place? What flips the switch so that they decide to buy?
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This one's an oldie but goodie. If you're in marketing, you're in the business of persuasion. How can you convince prospects that they want your product? That they need it? Read on to learn about Cialdini's principles and why you should have this classic on your to-read list. >>
This is the question Clay Christensen poses at the beginning of his lecture I was lucky enough to attend at HBX ConneXt. Where does growth come from? Why is it so difficult to sustain?
Coming of age in a jobless recovery, that's all analysts seem to talk about. Why can't qualified college graduates find jobs? Where did they all go? I recap Clay's fantastic session at HBX ConneXt >>
As my time with my cohort comes to a close, I wanted to pause and reflect on what I learned, and what I'll take with me moving forward in my career. HBX was incredibly time-consuming (more so than advertised, I believe) but ultimately, very rewarding and insightful. Here are my three key takeaways from my Harvard HBX semester >>