business books

5 Books to Add to Your Reading List for 2018

5 Books to Add to Your Reading List for 2018

2018 is just around the corner! If you're the type of person that's always looking to learn something new, look no further than these great reads. >>

Book Review: Influence

Book Review: Influence

5 out of 5 stars | Read the summary on Goodreads

This one's an oldie but goodie. If you're in marketing, you're in the business of persuasion. How can you convince prospects that they want your product? That they need it? Read on to learn about Cialdini's principles and why you should have this classic on your to-read list. >>

Book Review: Everybody Writes

Book Review: Everybody Writes

5 out of 5 stars | This guidebook from Ann Handley should definitely be on your marketing reading list, because really, everybody writes. It's one of the most actionable and insightful books I've read in a while that directly relates to something I do every day. Read more on why I'd recommend it to anyone, not just marketers >>

Book Review: The New How

Book Review: The New How

The New How is one of the most practical and inspiring books I've ever read. See why I gave it 5 stars, and why anyone looking to matter in their organization should read it, now.

Book Review: Unconscious Branding

Book Review: Unconscious Branding

Full Title: Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing by Douglas van Praet

4 out of 5 stars | Read the summary on Goodreads

If you've got Superbowl commercials still on the brain, this is the book to pick up. It flips marketing research conventions to show how the way our brains work determines our decisions as consumers. What this means for marketers is that we have to take what people tell us (in surveys, focus groups, and more) with a grain of salt. Just like we would investigate numerical data to make sure it's correct, van Praet offers ways to dig deeper into qualitative data to find the hidden variables and meanings behind them.