business

Use This Template to Build Your Next Marketing Strategy

Use This Template to Build Your Next Marketing Strategy

It’s an often-overused metaphor that startups involve building an airplane while trying to fly it. That’s because startups get a bad rap for being risky, sometimes haphazard, ventures. And while it’s true that joining a startup can be risky, it’s really only as risky as the strategies you put in place. Here's my template for a no-fail marketing strategy. >>

Making vs. Selling

Making vs. Selling

When you have an idea, if you're creative enough, you can make it happen. But making is actually the easy part. The tough part, the part where most entrepreneurs and crafters begin to fail, is selling it. Why you need to make selling a part of your craft, too. >>

Want To Be Innovative? Travel.

Want To Be Innovative? Travel.

When you travel, you experience something completely different. You move through different streets, trails, homes, places; you meet new people who see the world through different eyes. Travel shakes us up and sets us down somewhere new. Why travel makes you more innovative >>

Why Context Is King

Why Context Is King

When you learn a language or how to read, we rely on context clues, small hints or triggers about the subject of a paragraph or sentence. That way you know you're on the right track if you haven't heard the word before. 

Though we've crowned content king, it's not content that matters anymore. It's context. Here's why >>