When we think of a brand, the first thing that comes to mind is usually a logo. Or a color scheme. Or an ad. But brand isn't just the creative—though it's important—a brand is everything about the company. Here's why your brand is more important than you think. >>
It’s an often-overused metaphor that startups involve building an airplane while trying to fly it. That’s because startups get a bad rap for being risky, sometimes haphazard, ventures. And while it’s true that joining a startup can be risky, it’s really only as risky as the strategies you put in place. Here's my template for a no-fail marketing strategy. >>
When you think of your favorite brands, you often associate them with an emotion. Interacting with a brand, just like interacting with a person, creates an emotional response. Here's an easy framework to start thinking about your brand and how to build it.
When I landed a free ticket to Hypergrowth, I was pumped. A whole day of marketing nerdiness, brought together by the cool kids at Drift? Sign me up. I loved the focus on brand-building, storytelling, and creating the best possible customer experience, which is what great marketing is all about. See my key takeaways here >>
Branding is no longer about what you as the marketer puts into it, but about how you can build a community around it. It's about what the community contributes and the power of your customers. How do they engage with your brand not on the level of product but on the level of thought? Is your brand associated with a key concept, idea, or movement?