When we think of a brand, the first thing that comes to mind is usually a logo. Or a color scheme. Or an ad. But brand isn't just the creative—though it's important—a brand is everything about the company. Here's why your brand is more important than you think. >>
Branding is no longer about what you as the marketer puts into it, but about how you can build a community around it. It's about what the community contributes and the power of your customers. How do they engage with your brand not on the level of product but on the level of thought? Is your brand associated with a key concept, idea, or movement?
When we think of a marketer, we often think of someone shouting from the rooftops. I talk through why conversation marketing is more important than ever (even as the art of conversation is dying).
With the rise of machines automating our daily tasks--taking us to work, telling us the answers, or doing the dishes--it's hard for businesses to remember that we are all human.
Think about the last time you read about business. We love to say, "This company's very successful," or "This company revolutionizes X," when really, it's the people running those companies that make those changes. It's the marketer that builds a fantastic advertisement, not "Barbie." It's Elon Musk's crazy space ideas, not "Space X."
I'm guilty of this myself. Why we need to be more human >>>
When we love someone, we tend to express it in five different ways, according to Gary Chapman. Now before you get all freaked out by the love and mush, I think these languages connect directly to your marketing strategy. Whenever you interact with a customer, you start a relationship--and it's up to you to turn that relationship from cold to warm. You want your customers to love you, right? Here are my five "marketing" love languages--and what you can do to build a better relationship.