When we think of a marketer, we often think of someone shouting from the rooftops. I talk through why conversation marketing is more important than ever (even as the art of conversation is dying).
With the rise of machines automating our daily tasks--taking us to work, telling us the answers, or doing the dishes--it's hard for businesses to remember that we are all human.
Think about the last time you read about business. We love to say, "This company's very successful," or "This company revolutionizes X," when really, it's the people running those companies that make those changes. It's the marketer that builds a fantastic advertisement, not "Barbie." It's Elon Musk's crazy space ideas, not "Space X."
I'm guilty of this myself. Why we need to be more human >>>
We never stop hearing about the importance of building your brand and your network. They surround you, help you, and have brunch with you.
This is part of a series of reflections inspired by my courses at HBX, an online business school cohort powered by Harvard Business School. With Business Analytics, Economics for Managers, and Financial Accounting, I'm learning the fundamentals of business. Find the whole series here.