books

5 Books to Add to Your Reading List for 2018

5 Books to Add to Your Reading List for 2018

2018 is just around the corner! If you're the type of person that's always looking to learn something new, look no further than these great reads. >>

Book Review: Platform Revolution

Book Review: Platform Revolution

3 out of 5 stars | Platform Revolution shows how networked, two-sided markets are the way of the future. This book will give you a foundation as the economy continues to shift toward platform-type businesses like Amazon, Google, Airbnb, and Uber. See why it's worth a read >>

Book Review: Unconscious Branding

Book Review: Unconscious Branding

Full Title: Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing by Douglas van Praet

4 out of 5 stars | Read the summary on Goodreads

If you've got Superbowl commercials still on the brain, this is the book to pick up. It flips marketing research conventions to show how the way our brains work determines our decisions as consumers. What this means for marketers is that we have to take what people tell us (in surveys, focus groups, and more) with a grain of salt. Just like we would investigate numerical data to make sure it's correct, van Praet offers ways to dig deeper into qualitative data to find the hidden variables and meanings behind them.

Add These 11 Books to Your 2016 Reading List

Add These 11 Books to Your 2016 Reading List

Set a goal this year to grow in your career? Learn something new? Look no further than these great reads.