2018 is just around the corner! If you're the type of person that's always looking to learn something new, look no further than these great reads. >>
3 out of 5 stars | Platform Revolution shows how networked, two-sided markets are the way of the future. This book will give you a foundation as the economy continues to shift toward platform-type businesses like Amazon, Google, Airbnb, and Uber. See why it's worth a read >>
Full Title: Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing by Douglas van Praet
4 out of 5 stars | Read the summary on Goodreads
If you've got Superbowl commercials still on the brain, this is the book to pick up. It flips marketing research conventions to show how the way our brains work determines our decisions as consumers. What this means for marketers is that we have to take what people tell us (in surveys, focus groups, and more) with a grain of salt. Just like we would investigate numerical data to make sure it's correct, van Praet offers ways to dig deeper into qualitative data to find the hidden variables and meanings behind them.
Set a goal this year to grow in your career? Learn something new? Look no further than these great reads.