book review

Book Review: Grit

Book Review: Grit

3 out of 5 stars | This book offers a scientific explanation of success, one that's appealing in many ways. Passion + Perserverence are the key elements of grit. Here's why I wrestled (and continue to wrestle) with Duckworth's ideas, and why it's a worthwhile read. >>

Book Review: Platform Revolution

Book Review: Platform Revolution

3 out of 5 stars | Platform Revolution shows how networked, two-sided markets are the way of the future. This book will give you a foundation as the economy continues to shift toward platform-type businesses like Amazon, Google, Airbnb, and Uber. See why it's worth a read >>

Book Review: Influence

Book Review: Influence

5 out of 5 stars | Read the summary on Goodreads

This one's an oldie but goodie. If you're in marketing, you're in the business of persuasion. How can you convince prospects that they want your product? That they need it? Read on to learn about Cialdini's principles and why you should have this classic on your to-read list. >>

Book Review: Remote

Book Review: Remote

4 out of 5 stars | As a member of a "remote-first" company, this book was a must-read. Working from home is a relatively new phenomenon, one many companies and managers struggle to fully embrace. This book doubles as a manifesto for remote work to present to your boss obsessed with butts-in-seats and some critical best practices for those already taking the plunge. See why I gave this book 4 stars >>

Book Review: Everybody Writes

Book Review: Everybody Writes

5 out of 5 stars | This guidebook from Ann Handley should definitely be on your marketing reading list, because really, everybody writes. It's one of the most actionable and insightful books I've read in a while that directly relates to something I do every day. Read more on why I'd recommend it to anyone, not just marketers >>