We spend so much time screaming out into the void: "LOOK AT ME!" "BUY MY PRODUCT!" "AREN'T I AWESOME?"
When we really should be thinking about what matters to our customers. Our audience. Your brand might have thousands of followers on Twitter. Who are they? What do they care about? Are they even your customers at all? When you craft content, you're looking to make an impact. Likes and retweets aren't enough to know if you're resonating with your followers, or the information you're providing is even relevant.
The good news? There's plenty of tools out there to help you answer that very question on social media >>