While every organization my structure their goals differently, a standard for content marketing is traffic: How many people can I draw to the website? What you really should be looking at isn't all traffic, but the amount of new traffic you can drive. Here's how to measure that in Google Analytics. >>
We spend so much time screaming out into the void: "LOOK AT ME!" "BUY MY PRODUCT!" "AREN'T I AWESOME?"
When we really should be thinking about what matters to our customers. Our audience. Your brand might have thousands of followers on Twitter. Who are they? What do they care about? Are they even your customers at all? When you craft content, you're looking to make an impact. Likes and retweets aren't enough to know if you're resonating with your followers, or the information you're providing is even relevant.
The good news? There's plenty of tools out there to help you answer that very question on social media >>
I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>
As my time with my cohort comes to a close, I wanted to pause and reflect on what I learned, and what I'll take with me moving forward in my career. HBX was incredibly time-consuming (more so than advertised, I believe) but ultimately, very rewarding and insightful. Here are my three key takeaways from my Harvard HBX semester >>
Making decisions isn't always so easy as "because of this, we should do that." The world isn't so linear. With such high stakes, we need to separate what's important from what's not, and what's related with what's not.
Enter: multiple regression analysis. And my newly-found dorkiness about data.