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5 Inspiring Quotes From #MarketingUnited

5 Inspiring Quotes From #MarketingUnited

I spent a few days hanging out at the Litmus booth at Emma's #MarketingUnited, a marketing conference focused on bringing together "the smartest minds in the industry for three days of inspiring stories, creative ideas, and 'why didn't I think of that' tips to help us all do our best marketing." 

Between meeting customers, getting to know the Emma team, being inspired by amazing talks, and enjoying my first taste of true Tennessee barbecue, I've learned a ton. Without further ado, here are my top 5 most inspiring moments from #MarketingUnited >>

Who Really Won The Super Bowl?

Who Really Won The Super Bowl?

Nearly 1/3 of the United States watches the Super Bowl, our annual gladiator games. Super Bowl 50 was no exception to the spectacle (including a visit from Effie Trinket aka Lady Gaga). Yes, Peyton Manning can retire in peace with a sizable addition to his jewelry collection, but who really won?

Beyonce. Ladies, get in formation.

Book Review: Unconscious Branding

Book Review: Unconscious Branding

Full Title: Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing by Douglas van Praet

4 out of 5 stars | Read the summary on Goodreads

If you've got Superbowl commercials still on the brain, this is the book to pick up. It flips marketing research conventions to show how the way our brains work determines our decisions as consumers. What this means for marketers is that we have to take what people tell us (in surveys, focus groups, and more) with a grain of salt. Just like we would investigate numerical data to make sure it's correct, van Praet offers ways to dig deeper into qualitative data to find the hidden variables and meanings behind them.