SEO

Building an SEO Strategy

Building an SEO Strategy

SEO, or search engine optimization, is one of the hottest topics in the marketing world. There's an aura of mystery when it comes to SEO, since it's one of the few marketing tactics largely outside of your control. But that doesn't mean you can't influence it for the better. When putting together a solid SEO strategy, there's a few things you'll need to keep in mind>>

How To Add SEO Into Content (Without Becoming A Robot)

How To Add SEO Into Content (Without Becoming A Robot)

When we write, we always write for humans—that’s our first priority. But for humans to read them, they first have to find them. Search engine optimization (or SEO) reflects how credible and informative a source is on a subject. Here's a few tools to help you do it without becoming bots yourselves >>

The Little Things Matter

The Little Things Matter

When we dream, we're always told, "Dream big." Like Ron Weasley in the Mirror of Erised, often, our greatest desire is to be recognized as the best—the one that made the most impact. At #CTAConf, Morgan Brown, COO of Inman News, talked a lot about how marketers tend to "optimize at the edges," rather than what matters most. Are you actually moving the needle, or are you just showing up?

5 Inspiring Quotes From #MarketingUnited

5 Inspiring Quotes From #MarketingUnited

I spent a few days hanging out at the Litmus booth at Emma's #MarketingUnited, a marketing conference focused on bringing together "the smartest minds in the industry for three days of inspiring stories, creative ideas, and 'why didn't I think of that' tips to help us all do our best marketing." 

Between meeting customers, getting to know the Emma team, being inspired by amazing talks, and enjoying my first taste of true Tennessee barbecue, I've learned a ton. Without further ado, here are my top 5 most inspiring moments from #MarketingUnited >>

What Can SEO Keywords Tell Us?

What Can SEO Keywords Tell Us?

Search engine optimization is the hottest topic in marketing for 2016. How can digital marketers build comprehensive search engine optimization strategies to ensure our customers, partners, and prospects can find us? The first step is finding and tracking the right keywords. As I begin to learn about SEO, I'm bringing to you a primer on what the heck we're talking about when we talk keywords.