ROI

Funnels Take Time

Funnels Take Time

In sales and in marketing, we imagine this magical funnel, where once a prospect enters your company's ecosystem (through social media or a blog post, for example) they'll eventually be spit out as a paying customer.

The funny part about this metaphor is it rarely works out that way. 

Who Really Won The Super Bowl?

Who Really Won The Super Bowl?

Nearly 1/3 of the United States watches the Super Bowl, our annual gladiator games. Super Bowl 50 was no exception to the spectacle (including a visit from Effie Trinket aka Lady Gaga). Yes, Peyton Manning can retire in peace with a sizable addition to his jewelry collection, but who really won?

Beyonce. Ladies, get in formation.