B2B

Why You Need To Help Your B2B Prospects

Why You Need To Help Your B2B Prospects

When you're in a business-to-business (B2B) company, you're not just selling to your users. Often, your users and your decision makers are completely different people. And not every user has the skills to manage up, even if they do really want to use your product or service. Here's why you need to help your B2B prospects get to yes—and a few ways to do it. >>

What I Learned From My First Facebook Live

What I Learned From My First Facebook Live

Video marketing is one of the hottest topics in marketing today, and with click through rate increases of up to 300%, it's easy to see why. I decided to give it a try with Facebook Live for the first time by giving a grand tour of the Litmus Cambridge office. Take a look and see what I learned. >>