Ask KL

Ask KL: How to Find Your Value Add

Ask KL: How to Find Your Value Add

No matter what job you're doing--be it cleaning the house or cleaning up data---the most important thing to find is your value add. That special sauce, magic element that you, and only you, can bring to the project. Not sure how to find it? Read on for my formula to pin down what makes you you.

Ask KL: Translating Technical Information Into "English"

Ask KL: Translating Technical Information Into "English"

Technobabble. It happens to the best of us. Chip and Dan Heath refer to this as the "Curse of Knowledge," what happens when we know so much that we cease to make sense when we explain things to others. Taking completely alien vocabulary and industry jargon and turning it into plain and simple English is difficult, but not impossible. Translating technical information into plain, understandable concepts is a skill any marketer can (and should) learn. >>