AB test

If You're Not First, You're Last

If You're Not First, You're Last

When it comes to growth, the first mover advantage is real. Test new channels as soon as they come out because they won't be saturated. The sooner you're advertising on that channel, the better—because you'll be one of the early adopters, you won't be competing against other companies. Here's what you need to know. >>

When In Doubt, Test

When In Doubt, Test

When we ask questions, we expect those answers to tell us the problem. Even if we ask the right questions, people can introduce problems into the data. Behavior can reveal more than words. Rather than ask them what they think or feel, sometimes, we need to experiment to know what's important. 

This is part of a series of reflections inspired by my courses at HBX, an online business school cohort powered by Harvard Business School. With Business Analytics, Economics for Managers, and Financial Accounting, I'm learning the fundamentals of business. Find the whole series here.