As marketers, we all know the power of brand. And we know that it really can’t be measured. If that gives you the heebie-jeebies, I offer something in between: Engagement. >>
When it comes to social media, many people underestimate how much time and effort really goes into making content work. And while depending on your brand there are lots of different subjects you could feature, a great option (especially for B2B) is using quotes. Here's how to put a great quote image together. >>
Welcome to the deep underbelly of Instagram.
Spoiler alert: It’s all fake.
Here's my not-so-secret tale of Instagram pods and why they don't quite work the way they're supposed to. >>
If you're customer-facing or looking to become an expert in your field, then having an optimized LinkedIn profile is a must. I'll walk you through the most important and underlooked spots on your profile so you can stand out among the crowd and wow your customers, colleagues, and potential business contacts. >>
Video marketing is one of the hottest topics in marketing today, and with click through rate increases of up to 300%, it's easy to see why. I decided to give it a try with Facebook Live for the first time by giving a grand tour of the Litmus Cambridge office. Take a look and see what I learned. >>