Content marketing is only as good as the content you can produce. But managing an editorial calendar is a balancing act, especially if you're marketing to different audiences at once. Every piece of content won't resonate with every single reader (or potential reader) in your audience. These models can help you hone your brainstorming to accomplish your content marketing goals. >>
When you head to the office each day with 60,000 other people from every country in the world, you work differently. Whether you're talking on the phone to your boss in Brentford, UK, your colleague in Cologne, DE, or your best friend in Franklin, MA, you can reach across the divide and make a connection.
It's the people that make the project. But how do you get to know them? Whether you meet everyone informally over coffee or need to pour over HR charts like me, mapping out your key stakeholders, understanding what they want and what they need, will ultimately drive your project to greater success.
Well, putting together a project team may not have the epic catchphrase, but it's the same idea. Just as each Avenger brings his or her unique personality, skills, and superpowers to the team, you must choose an equally great mix of people to build successful projects.
Our actions change the world around us. Like the metaphorical butterfly flapping its wings, every step we take, decision we make, actively makes a change. This includes the choice we make every day to be present...or to let the world slide by.
This isn't easy.