MUSINGS ON MARKETING, THE UNIVERSE, & EVERYTHING
By Kayla Lewkowicz
When we think of a brand, the first thing that comes to mind is usually a logo. Or a color scheme. Or an ad. But brand isn't just the creative—though it's important—a brand is everything about the company. Here's why your brand is more important than you think. >>
Creating content, especially in-depth, researched content like infographics, ebooks, or videos, takes work. Constantly generating new piece of content after new piece of content takes a significant amount of your time, your energy, and in many cases, your money.
It doesn't have to be that hard. Here's how to make your content work harder for you. >>
"Side hustling" is something I'm interested in. After all, writing and blogging is my side hustle! I spoke to some folks who've had success managing their day jobs and their passions to learn more about how they switch between them and tips they might have. Here's what I learned>>
It’s an often-overused metaphor that startups involve building an airplane while trying to fly it. That’s because startups get a bad rap for being risky, sometimes haphazard, ventures. And while it’s true that joining a startup can be risky, it’s really only as risky as the strategies you put in place. Here's my template for a no-fail marketing strategy. >>
At Privy, we decided to consolidate the most important concepts of on-site conversion into two minute videos. Being on camera for the first time in a while can give anyone the jitters. After 14 takes and a lot of curse words, here's what I learned for my first Whiteboard Wednesday. >>
