Event

5 Key Takeaways from Hypergrowth 2017

5 Key Takeaways from Hypergrowth 2017

When I landed a free ticket to Hypergrowth, I was pumped. A whole day of marketing nerdiness, brought together by the cool kids at Drift? Sign me up. I loved the focus on brand-building, storytelling, and creating the best possible customer experience, which is what great marketing is all about. See my key takeaways here >>

5 Key Takeaways From HBX 2017

5 Key Takeaways From HBX 2017

I got the chance to attend HBX for the second year, meeting my fellow alumni and taking the opportunity to ask questions and learn from our professors in person. I blogged over on the HBX blog about my top takeaways from the day—take a look! >>

5 Inspiring Moments From #LitmusLive San Francisco

5 Inspiring Moments From #LitmusLive San Francisco

Email marketing involves a lot of moving parts: designing, coding, copy, testing...to say nothing of managing both internal and external client relationships. As Marketing Coordinator at Litmus, I had the chance to sit in on workshops and sessions for our own The Email Design Conference San Francisco and enjoy a few days of amazing email geekery. Here's what I learned >>

5 Key Takeaways From #LitmusLive Boston

5 Key Takeaways From #LitmusLive Boston

Email marketing is hard. It's the highest ROI (38-to-1) but can be difficult to do right (to say nothing of coding, rendering, and other process-related bugs). As Marketing Coordinator at Litmus, I had the chance to sit in on workshops and sessions for our Email Design Conference and enjoy a few days of amazing email geekery. See my favorite quotes from the conference >>

7 Key Takeaways from #CTAConf

7 Key Takeaways from #CTAConf

I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>