Whether you want it to or not, your organization will have a culture. And no, beanbags and beers don't constitute a culture. Here's my thoughts on what matters and why you should be intentional about what culture means at your organization. >>
I got the chance to attend HBX for the second year, meeting my fellow alumni and taking the opportunity to ask questions and learn from our professors in person. I blogged over on the HBX blog about my top takeaways from the day—take a look! >>
While every organization my structure their goals differently, a standard for content marketing is traffic: How many people can I draw to the website? What you really should be looking at isn't all traffic, but the amount of new traffic you can drive. Here's how to measure that in Google Analytics. >>
This is the question Clay Christensen poses at the beginning of his lecture I was lucky enough to attend at HBX ConneXt. Where does growth come from? Why is it so difficult to sustain?
Coming of age in a jobless recovery, that's all analysts seem to talk about. Why can't qualified college graduates find jobs? Where did they all go? I recap Clay's fantastic session at HBX ConneXt >>
As my time with my cohort comes to a close, I wanted to pause and reflect on what I learned, and what I'll take with me moving forward in my career. HBX was incredibly time-consuming (more so than advertised, I believe) but ultimately, very rewarding and insightful. Here are my three key takeaways from my Harvard HBX semester >>