When you're in a business-to-business (B2B) company, you're not just selling to your users. Often, your users and your decision makers are completely different people. And not every user has the skills to manage up, even if they do really want to use your product or service. Here's why you need to help your B2B prospects get to yes—and a few ways to do it. >>
It's easy to mold yourself into the same familiar routine day in and day out. But to really make an impact, to make a change, you have to constantly incorporate the new into your daily life. Here's how to get into the mindset. >>
Do you really know what your customers are thinking every day? Probably not, even if you're in customer support. So if you're wondering why something you're doing isn't working, or why you're not getting the results you hoped for from an experiment or campaign, it might be time to ask. >>
When we think of a brand, the first thing that comes to mind is usually a logo. Or a color scheme. Or an ad. But brand isn't just the creative—though it's important—a brand is everything about the company. Here's why your brand is more important than you think. >>
Creating content, especially in-depth, researched content like infographics, ebooks, or videos, takes work. Constantly generating new piece of content after new piece of content takes a significant amount of your time, your energy, and in many cases, your money.
It doesn't have to be that hard. Here's how to make your content work harder for you. >>