Musings on Marketing Blog
The latest and greatest about marketing, the universe, and everything.
When you're in a business-to-business (B2B) company, you're not just selling to your users. Often, your users and your decision makers are completely different people. And not every user has the skills to manage up, even if they do really want to use your product or service. Here's why you need to help your B2B prospects get to yes—and a few ways to do it. >>
Do you really know what your customers are thinking every day? Probably not, even if you're in customer support. So if you're wondering why something you're doing isn't working, or why you're not getting the results you hoped for from an experiment or campaign, it might be time to ask. >>
When we think of a brand, the first thing that comes to mind is usually a logo. Or a color scheme. Or an ad. But brand isn't just the creative—though it's important—a brand is everything about the company. Here's why your brand is more important than you think. >>
Creating content, especially in-depth, researched content like infographics, ebooks, or videos, takes work. Constantly generating new piece of content after new piece of content takes a significant amount of your time, your energy, and in many cases, your money.
It doesn't have to be that hard. Here's how to make your content work harder for you. >>
When we set goals or make resolutions, we tend to spend time coming up with a goal, writing it down, making it real. But then...what happens? Here's how to stick with your resolutions (or get back on the wagon if you've already fallen off). >>
"Side hustling" is something I'm interested in. After all, writing and blogging is my side hustle! I spoke to some folks who've had success managing their day jobs and their passions to learn more about how they switch between them and tips they might have. Here's what I learned>>
It’s an often-overused metaphor that startups involve building an airplane while trying to fly it. That’s because startups get a bad rap for being risky, sometimes haphazard, ventures. And while it’s true that joining a startup can be risky, it’s really only as risky as the strategies you put in place. Here's my template for a no-fail marketing strategy. >>
When you think of your favorite brands, you often associate them with an emotion. Interacting with a brand, just like interacting with a person, creates an emotional response. Here's an easy framework to start thinking about your brand and how to build it.
Sometimes, you find yourself in the right place at the right time. I was lucky enough to attend graduation at Colby College this year, my alma mater. Returning to Mayflower Hill stirred up plenty of memories, but listening to Amy Walter and Joe Biden speak forced me to pause and reflect on the last few years since I graduated. Inspired by two of my political heroes, here's what I'll remember from graduation day. >>
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