What I Learned From My First Whiteboard Wednesday

What I Learned From My First Whiteboard Wednesday

At Privy, we decided to consolidate the most important concepts of on-site conversion into two minute videos. Being on camera for the first time in a while can give anyone the jitters. After 14 takes and a lot of curse words, here's what I learned for my first Whiteboard Wednesday. >>

Why You Should Pay Attention to Engagement

Why You Should Pay Attention to Engagement

As marketers, we all know the power of brand. And we know that it really can’t be measured. If that gives you the heebie-jeebies, I offer something in between: Engagement. >>

Use This Template to Build Your Next Marketing Strategy

Use This Template to Build Your Next Marketing Strategy

It’s an often-overused metaphor that startups involve building an airplane while trying to fly it. That’s because startups get a bad rap for being risky, sometimes haphazard, ventures. And while it’s true that joining a startup can be risky, it’s really only as risky as the strategies you put in place. Here's my template for a no-fail marketing strategy. >>

How Organizational Culture Happens

How Organizational Culture Happens

Whether you want it to or not, your organization will have a culture. And no, beanbags and beers don't constitute a culture. Here's my thoughts on what matters and why you should be intentional about what culture means at your organization. >>

Brand Is Your Strategy

Brand Is Your Strategy

When we think of a brand, the first thing that comes to mind is usually a logo. Or a color scheme. Or an ad. But brand isn't just the creative—though it's important—a brand is everything about the company. Here's why your brand is more important than you think. >>