Where do your customers come from?

Where do your customers come from?

We talk a lot in marketing about knowing your audience. Who are you talking to, and what do they care about? One way to do this quantitatively is to work backwards in your purchase path. Here's my how-to using Google Analytics so you can build a better audience strategy. >>

Elements of the Perfect To-Do List

Elements of the Perfect To-Do List

1. Make a list. And then? Here are my tips to make sure your list is perfect so you can tackle all your to-dos with ease. >>

What To Do When (GASP!) The Internet Is Down At Work

What To Do When (GASP!) The Internet Is Down At Work

When the internet recently went down in the office, it took some scrambling—especially because of the remote-first nature of our company. Internet outages happen. Before you hyperventilate and/or resign yourself to Starbucks for the day, there's actually a lot of work you can do without being on the computer. Here's how I turned a day without internet into something productive >>

What Harry Potter Taught Me About Ideas

What Harry Potter Taught Me About Ideas

In Harry Potter and the Sorcerer's Stone, Harry, Ron, and Hermione must battle through a series of obstacles at the climax of the book. One of those tasks brings them to a room full of winged keys. Here's why that's important for you to know about, and how it's a metaphor for the way ideas can break down obstacles in your path. >>

Building an SEO Strategy

Building an SEO Strategy

SEO, or search engine optimization, is one of the hottest topics in the marketing world. There's an aura of mystery when it comes to SEO, since it's one of the few marketing tactics largely outside of your control. But that doesn't mean you can't influence it for the better. When putting together a solid SEO strategy, there's a few things you'll need to keep in mind>>