5 Key Takeaways from Reforge

5 Key Takeaways from Reforge

I've spent the last few months learning all there is to know about growth through Reforge. And while I still have a lot to learn, this course has completely changed my mindset about what "growth marketing" actually means and how to implement it in our business. Here's my top takeaways applicable to anyone looking to grow >>

What I Learned From Writing An 80 Page Ebook

What I Learned From Writing An 80 Page Ebook

I wrote my first ever ebook on the state of the email industry—a format I'd never done before. Read on to find out why your designer is your hero and what you need to know about building an 80-page beast. >>

You Can't Refill a Leaky Bucket Forever

You Can't Refill a Leaky Bucket Forever

It's a common misconception that the foundation of growing a company is acquiring new users. And that's a really important part: The more users the have, the more you can grow. Acquisition is satisfying. We can clearly see the numbers going up and up and up. 

But to really build sustainable growth, you need to keep users, not just add them.  Here's what I learned about retention. >>

How To Put Learnings Into Action

How To Put Learnings Into Action

Once you've generated your ideas, prioritized your backlog, and completed your experiment, you have to learn from them. Here's how to analyze your growth experiments so that you can learn from them—and apply those learnings to future marketing activities. >>

Book Review: Grit

Book Review: Grit

3 out of 5 stars | This book offers a scientific explanation of success, one that's appealing in many ways. Passion + Perserverence are the key elements of grit. Here's why I wrestled (and continue to wrestle) with Duckworth's ideas, and why it's a worthwhile read. >>